AICR had a starring role in a glittering event featuring five of Scotland’s best emerging fashion and jewellery designers.
Chouchou, Lilly Wiggler Couture, Rene Walrus, Nadine Schloen and Ursula’s Designs ensured Glasgow had its very own share of London Fashion Week fun and drama.
As its name suggested, "‘Prohibition Glamour’ three inspiring Fashion Shows, in one event", took its theme from the glitz and glamour of the Roaring 20s and showcased never-seen-before fashion in an exclusive evening upstairs in the Rainbow Room International Salon, on Wednesday, February 22, 2012.
This was a date in the diaries of all fashion lovers willing to be part of, and support, the local creative scene and give a boost to AICR. The charity’s key role in the global fight against cancer was emphasised by one of the event’s organisers, Silvia Pellegrino of Chouchou Couture. All proceeds and 10% of the sales on the day were donated to AICR.
Silvia told AICR’s Fundraising and Events Supervisor, Suzanne Shaw, the reason AICR was chosen as the beneficiary of the night’s proceeds was because of its international remit, its professionalism and its approachability.
” AICR is a wonderful charity to be associated with. You give people hope. Cancer is that type of illness that, unfortunately, a lot of us still relate to. So many of us have experience of it in our lives.”
Speaking before the event, designer Nadine Schloen another of Prohibition Glamour’s organisers, said it had been her task to choose a charity to benefit from the show. “We wanted to support a charity we felt strongly about. We love the fact that AICR actually grasps the illness cancer at its root, from research over to developing new treatments, as well as supporting the people. I was very impressed by the fact that you work on so many projects globally and that your charity is also based in Scotland. We felt strongly about doing something for a good cause and to support our community.
“I hope people will enjoy attending the show, feel good about supporting a good cause, learn more about what your charity does, as well as having a nice evening of entertainment and to be able to get to know their local designers and the inspirations behind their creations.”
She said support was very important for all designers and being able to form a group and organise Fashion Shows and other events was a: “great way” to get people to see that there is an alternative to the ‘fast fashion’ high street items. “We want to raise awareness that you can create your individual style with quality items that you will cherish and love having in your wardrobe for longer than just one season,” she explained. “I am therefore a big believer in the ‘slow fashion’ movement and with this conciseness; you can also do your bit for the environment and support your local community.”
Nadine is optimistic for the future of Scottish design:. “I hope that people are rediscovering their love to search for something individual not only on their travels but also in their own city,” she said.
When it comes to being individual, Scottish-born actor David Tennant certainly knows his own mind. The star of stage and screen is a loyal ambassador for AICR and we asked Nadine what kind of outfit would she design for the man who was unforgettable as Dr Who?
She said she’d definitely be up for the challenge and came up with the following exciting suggestion. “I would design a shirt with an illustrated map with all the locations that AICR is active in and have Scotland as a starting point. A bit like a creative mind map, with beautiful illustrations, that is fashionable and reflects the charity’s intentions of bringing the world closer together and fighting cancer hand in hand. Of course he would get a beautiful pair of tailored trousers along with it to complete the look and make it wearable and modern.”